The Influence of Product Quality, Price, Brand Image, E WoM and WoM on Purchase Decisions of Oriflame Products at SPO Amalia Kartika Putri Situbondo
نویسندگان
چکیده
This study aims to analyze the effect of product quality, price, brand image, E WoM and on purchasing decisions for Oriflame products. Case studies at SPO Amalia Kartika Putri Situbondo.This type research is included in quantitative research.The sample used was 40 respondents with a purposive sampling technique. The data analysis method Multiple Linear Regression analysis.the influence Purchase Decision shows that there positive significant influence. Purchases show no negative Price influence; Brand Image Purchasing Decisions E-WOM WOM Product Quality, Price, Image, E-WOM,
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ژورنال
عنوان ژورنال: International Journal of Administration, Business and Management
سال: 2022
ISSN: ['2774-1664', '2746-2439']
DOI: https://doi.org/10.31967/abm.v4i2.636